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Millennials Heart UGC [INFOGRAPHIC]
When it comes to millennials, we know two things: 1. They will soon have record-breaking purchasing power 2. They spend A LOT of time with content created by their peers, otherwise known as UGC, or...
View ArticleA Glimpse into the State of Word of Mouth Marketing
While word of mouth (WOM) & social media marketing continue to grow in popularity amongst the marketing community, many of us marketers still struggle to truly gage their impact and ROI. In order...
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The Social Side of the World Cup [Infographic]
This year’s World Cup is projected to be the first truly social Cup. In fact, data from Adobe Digital Index is predicting that, in terms of total mentions, the World Cup will be the most social...
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WOMMA Releases Landmark ‘Return on WOM’ Study, Citing Data from Crowdtap...
The Word of Mouth Marketing Association, WOMMA, has released new research that quantifies the value of WOM as it relates to other marketing and media. The report was published in conjunction with...
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Holiday Shopping Goes Social [Infographic]
Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift. Crowdtap, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults...
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Breaking Down the Brand Bowl [Infographic]
People love to hate on ads that interrupt their media consumption – in fact, 84 percent of Millennials say they do not trust traditional advertising at all (McCarthy Group) – but what if those ads are...
View ArticlePeople-Powered Marketing: A Trend to Watch at Social Media Week 2015
The following byline was originally published on TheSocialMediaMonthly.com. It’s hard to imagine a world without social media. For marketers, it’s even harder to recall a time before brands had the...
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Case Study: Crowdtap & Beeby Clark+Meyler Team Up for Skintimate UGC Program
Earlier this week at M2W: the Marketing to Women Conference, Mindy Davis, SVP of Professional Services at Crowdtap, joined Mariana Rodriguez, Senior Account Director at Beeby Clark+Meyler to co-present...
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Crowdtap Drives Social Buzz for Schick ‘Comfortopia’ Campaign
As part of a new Schick campaign for Xtreme3 razors, Crowdtap is partnering with creative and media agency Beeby Clark+Meyler to drive conversations around men’s favorite sources of “indisposable”...
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Crowdtap, Marina Maher Communications & Kimberly-Clark Pick Up SABRE Award...
Crowdtap and Marina Maher Communications have been awarded Best Social Media Campaign honors in the 2015 SABRE Awards North America for work on behalf of Kimberly-Clark’s U by Kotex brand. Presented by...
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